Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.
Selected work
PROJECT (i)
Mentra - web redesign
MENTRA AR Redesign
This redesign project pushed me to rethink how visuals influence user experience. I worked solo to reimagine the entire site with a clear focus on improving conversion through layout, structure, and visual clarity.
Built as part of the 10k Designers Website Simulator, the project gave me full creative control. It taught me that strong visual design isn’t just decoration it drives attention, trust, and action.
% SEND ME REQUEST %
MENTRA AR Redesign
This redesign project pushed me to rethink how visuals influence user experience. I worked solo to reimagine the entire site with a clear focus on improving conversion through layout, structure, and visual clarity.
Built as part of the 10k Designers Website Simulator, the project gave me full creative control. It taught me that strong visual design isn’t just decoration it drives attention, trust, and action.
% VIEW CASESTUDY %
PROJECT (i)
Mentra - web redesign
TASTE FULL Product
As part of the 10k Designers Capstone project, I took on the challenge of building something different a platform that lets users generate websites. It felt almost ironic: designing a product that designs. From crafting the UI in Figma to developing the actual functionality, this project pushed me far beyond just visual design.
Worked solo, bringing the entire product to life using tools like Figma, Spline, GetCreatr, and GPT. It wasn’t just about aesthetics I handled backend logic, 3D visual integration, and prompt-driven automation. The biggest win? I learned to get comfortable with new tools quickly and translate raw ideas into a working product, end to end.
PROJECT (ii)
Taste - 10k capstone
Hello there
I’m Parash Rautela
Specializing in product design, I bring a functional yet playful touch to every interface—rooted in emotional experience and shaped by a journey from the hills of Uttarakhand to the buzz of Bangalore. Inspired by nature and Ikea’s clarity, I blend simplicity with cool, intuitive interactions. I work across tools like Figma, Framer, ChatGPT, Rive, Spline, n8n, and GetCreatr to craft digital experiences that connect, delight, and leave a lasting impression.
Roots & Restlessness
I grew up in Uttarakhand, where school life was more chaos than calm I was the kid who couldn’t sit still, always poking at things, always curious. I got in trouble often, but it was clear early on that I loved creating. My spark? Making things. Drawing, experimenting, observing the kids who were good at art they shaped how I saw the world.
New City, New Wiring
Moving to Bangalore for high school (11th & 12th) changed everything. I fell in love with basketball, found a rhythm in the chaos of the city, and started noticing how different people lived, learned, and expressed themselves. Somewhere between assignments and court time, I found myself pulled toward tech and design. That shift wasn’t just academic it rewired how I saw people, systems, and stories.
College & Trial by Fire
Entered college excited to dive into coding but soon realized it wasn’t my thing. Instead of forcing it, I took a step back to explore. I joined the inter-department basketball tournament and led my team to the semifinals a welcome reset from the academic grind. Along the way, I met seniors who shaped my perspective and helped me rethink what growth really means. This phase was less about mastering a skill and more about observing, unlearning, and finding clarity.
10k Designers Arc
In January 2025, I joined the 10k Designers Cohort and everything changed. It wasn’t just about design assignments or learning tools. It was about mindset. I met some of the most inspiring creatives who reshaped how I think, how I build, and how I share. The community, the critiques, the clarity it gave structure to my curiosity.
Designathon
After 10k, I stopped waiting to be "ready" and started showing up. I began participating in hackathons and buildathons not just to gain experience, but to win. Sometimes I went solo, other times teamed up with Masoom. I won one, failed to qualify in a few but each one taught me something real. I started believing that everything is out there if you're curious enough to build. That mindset shift from hesitation to execution was the biggest win of all.
Figma
Where every idea starts I use Figma for everything from sketches to shipped designs.
Framer
From layout to motion I bring my Figma files to life in Framer and launch directly from there.
N8n
As the line between dev and design blurs, n8n is my backend playground helping me build logic without code.
Spline
I use Spline to craft bold hero visuals that instantly uplift the vibe of a page.